Web case studyAnonymized client project

Trackable social links and campaign traffic in a focused SaaS dashboard

LinkTap gives businesses and creators a simple way to create trackable links and understand where visitors come from. Instead of reading raw visit records, users get a campaign-oriented dashboard built around decisions they can act on.

In short

LinkTap is a social media link analytics SaaS for businesses and creators. Users create trackable links for social profiles and campaigns, the platform records each visit with its source and campaign context, and a dashboard groups performance by link and traffic source. Creators can compare campaigns and see which social sources drive traffic without exporting raw visit data for every review.

Users
Businesses and creators
Tracks
Links, traffic sources, campaigns
Core stack
Next.js, TypeScript, Vercel
View the original project presentation (PDF)
LinkTap main project interface

01 / The problem

Why the link analytics dashboard was needed

Social platforms often provide only part of the traffic story. A creator may know that a post performed well but still lack a consistent view of which link, source or campaign produced visits.

The product needed to record useful attribution without making link creation or daily reporting complicated.

02 / The build

How I approached the build

I built a Next.js and TypeScript SaaS where users can create trackable destinations and review the resulting visit activity. The application records source and campaign context before presenting it through focused analytics views.

The dashboard organizes performance by links and traffic sources so users can compare campaigns without exporting raw data for every review.

03 / Capabilities

What the link analytics dashboard does

01

Trackable links

Users create managed URLs for social profiles and individual campaigns.

02

Visit collection

The platform records each valid visit with the available source context.

03

Source analysis

Traffic can be compared across social channels and referring campaigns.

04

Campaign dashboard

Performance is presented in a format designed for recurring review.

05

Link management

Destinations and tracking records stay organized in one account.

06

SaaS deployment

The product is structured for web delivery through Next.js and Vercel.

04 / Workflow

How it works, step by step

  1. 01

    Create a tracked destination

    The user defines where the visitor should go and how the campaign should be identified.

  2. 02

    Share the link

    The generated URL is used in a social profile, post or campaign.

  3. 03

    Record traffic

    Each visit is associated with the managed link and available source data.

  4. 04

    Review performance

    The dashboard turns visits into comparable link and campaign signals.

05 / Product screens

Product screens

Select a screen to inspect the interface, workflow and operational details more closely.

01 / 06
LinkTap: LinkTap — presentation, page 1

LinkTap — presentation, page 1

06 / What changed

The practical result

  • Creators can compare social traffic through one tracking model.
  • Campaign review no longer begins with a raw list of visits.
  • Managed links keep destination and performance context connected.

Common questions

Questions about building a similar link analytics dashboard

It can track managed links, visit counts, referring sources, campaign parameters, time-based activity and destination performance.

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